Our swede

Here is the link for the swede that my group did.
Edited by myself, Matt and Lee.

http://www.youtube.com/watch?v=E-xGZAKoyLw

Advertising campaign - AS homework

If our swede was to be released as a film, the main target audience would be teenagers (13-18 years old). This is because that age category would be most likely to want to see it and they would understand the storyline. Also as we are the same age as the target audience, we know how to appeal to that age group. The best way to advertise our film would be through television adverts or posters in magazines (particularly magazines that focus on new films). TV adverts are the most common and most effective way to advertise a film, as a lot of people would see it. Posters in magazines that are for film enthusiasts would be a good way to advertise our film too. Teenagers are the most likely age group to be buying magazines that focus of films. Another effective way of advertising our film would be through trailers on a website for our film, or at cinemas. Some people prefer judging films through trailers, and they can look at these either on a film or cinema website. Reviews are also a good way to advertise a film, as many people would look at reviews of a film (in a magazine or newspaper) before deciding to go and watch the film.

Editing our swede - AS homework

To start off with we just watched all of the clips that we had recorded and decided which ones we wanted to use for our swede and which ones weren't relevant or had gone wrong. After deciding which clips we wanted to use, we cut out the unnecessary bits in each one, i.e. taking out any parts of the clip that had unwanted background noise, and we then moved on to adding our title screen. After that, we had to arrange the clips in order so the story made sense as according to the actual Star Wars movies. Then we played with the clips a bit and go used to the tools available on the programme we were using. We added transactions in-between scenes and we reduced the motion speed in some of the fighting scenes to make them more appealing. However, we had faced a few problems in the editing of our swede. One of these is that we didn't film as much as we would've liked. This may have been down to the short time we were given. But this restricted us to a limited number of clips, and when we knew we had messed up on one of the scenes we didn't have enough time to re-do it because we had a time limit, so we had to move on to the next clip. When we were editing and realised we didn't get enough clips, we used clips that we thought we wouldn't of needed before, and this actually worked to our advantage as we were able to get certain scenes from different camera angles. Another problem we encountered during the editing of our swede is that it took us a while to figure out how to use the programme properly, as it was one we weren't used to. This wasted time we had to edit the swede and therefore it took longer to edit. We had to overcome this problem by staying behind after school to make up for the time lost.

Film Production

In one of my media studies lessons, we got into groups of four or five and we had to make our own swede for a chosen film. My group decided to do a swede for Star Wars! I discovered all the different range of shot types that film producers use during making our film. We had to use a surprising amount of these different shots during the making of our film and it was tricky because we had to make sure we used as many as possible, so the film isn't all filmed with the same shot. I also found out about a lot of the demands that need to be met during film production. For example, a film producer needs to have very good organisation, needs to always be on time and meet deadlines, and needs to make sure that each shot is perfect. I.E there can't be any unwanted background in shots. So depending on where the scene is recorded, there can't be posters or advertisements in the background because it ruins the shot. A film producer needs to have good communication skills too. I found that in our group we would often be getting in arguments about where shots are taken / what happens in the shots etc. This is because we all had a different idea about what we wanted from the film, and when the ideas clashed we couldn't think of an alternative, therefore often getting in arguments and wasting the short time we had to make our swede. Planning is also key for film production. My group didn't have a solid plan to follow, thus leading to arguments about what we were doing etc. Where each shot is filmed, who plays which character, the script, which shot types are used and a good time schedule all come under planning. A storyboard is useful as you can plan all those things above for each shot, making the whole thing a lot easier and structured.

What is a swede?

A swede is basically a short summary of a film made by a group of people with practically no money and little resources to make the film. Here is the link for a Harry Potter swede to give you an example of what a swede is. http://www.youtube.com/watch?v=B-5KTKMULzI

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