Monday, 7 October 2013
Advertising campaign - AS homework
If our swede was to be released as a film, the main target audience would be teenagers (13-18 years old). This is because that age category would be most likely to want to see it and they would understand the storyline. Also as we are the same age as the target audience, we know how to appeal to that age group.
The best way to advertise our film would be through television adverts or posters in magazines (particularly magazines that focus on new films). TV adverts are the most common and most effective way to advertise a film, as a lot of people would see it. Posters in magazines that are for film enthusiasts would be a good way to advertise our film too. Teenagers are the most likely age group to be buying magazines that focus of films. Another effective way of advertising our film would be through trailers on a website for our film, or at cinemas. Some people prefer judging films through trailers, and they can look at these either on a film or cinema website. Reviews are also a good way to advertise a film, as many people would look at reviews of a film (in a magazine or newspaper) before deciding to go and watch the film.
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