For this task my group need to produce a directors commentary style voiceover during a quick discussion of our film, which should last about two / two and a half minutes. At the moment we haven't been able to produce this voiceover however we all have our notes completed and it should be completed soon. We have each allocated each other different discussion points to talk about in the voiceover and we should each talk for about 30 seconds. I have been given the following two points to discuss:
- The information given on posters and trailers
- When the film would be released
What sort of info would be on posters and trailers?
The information given on both posters and trailers will consist of the film release date, production company, the film director, film title, an iconic image from the film, star ratings from chosen audiences, quotes or reviews from chosen audiences, a movie slogan, names of the main characters / actors, and on the trailer there will be a voiceover about information on the story line to influence the target audience to watch our film.
When would they release your film?
An ideal release date for High Expectations would be beginning - mid August, this is because the target audience is 13-18 year old girls and as this target audience is still at school / in education, this release date will mean they will be available to watch it as it will be the summer holidays. Another reason for this release date is that it is relatively late in the year and so has a higher chance of being nominated for film awards in January.
So the release date of beginning - mid August will increase the number of people in out target audience available to watch it as well as increase it's recognition and popularity, meaning it's more likely to be successful.
Below are the other talking points in the voiceover that the other members of my group will discus in the voiceover:
Which company would distribute your film?& What else have they done that is similar to yours?
We have chosen Momentum Pictures to distribute our film. They release around 20 films a year and commonly distribute other romantic comedies and teen angsts such as Safe Heaven, The Accidental Husband and P.S I Love You, which have all been very successful and very popular with our target audience of 13-18 year old girls. Another reason for choosing this company is the high success rate of the films distributed by them, they are usually ones that go on to win awards like the BAFTAs and Oscars, and this would be the type of success we want High Expectations to achieve.
What is the USP of your film?
The unique selling point of our film is that it is a film made and based in England, which is a countertype of teen angst films as they are generally based in America. We used a full British cast as it is based around a school in England and this helped us portray school life for British students, and this will differ in comparison to students in America. Our film is similar to other teen angsts such as Easy A and Mean Girls. This is clear because our film's centre of attention is on the 'bitchy' and 'popular' girls in school, and not based around the awkward and less popular teenagers in school like The Perks Of Being A Wallflower is. Therefore we would be more likely to attract an audience that liked films such as Easy A and Mean Girls.
What marketing methods would they use?
The main marketing method we would use is social network websites such as Facebook and Twitter, and we would also use YouTube to advertise the film. The reason behind using social network sites such as Facebook and Twitter is because these sites have a very high percentage of teenagers that use them. This will help us attract the correct audience and it will also make it easier for us to share our film with the right audience. We would use YouTube to advertise our film to help us gain a global audience as many people use YouTube all around the world, and especially people that fit the target audience. Another marketing technique would be publishing posters that we can put up of our film around popular destinations for our target audience such as places with a high amount of clothes shops or in cinemas. Billboard posters would also be useful for the same reason as a lot of people will go past them whenever driving for example and this will also help us attract the right audience.
Which cinemas / festivals would it be shown in?
Our film would be most likely to be shown in the Cambridge film festival in the Cambridge Arts Theatre. This would be an ideal festival for our film to be a part of as Cambridge is a large city and the Cambridge film festival is very well known. This means we are able to show our film among the larger films and if we were able to show our film at such a large festival it will be a lot more recognised and more successful.
Will there be any third party promotions?
We decided to create a competition that will take place in a local cinema which will increase the number of people who watch our film. The competition is that one person who watches High Expectations whilst it is in the cinema will win a whole months worth of free films in the cinema. The details of this competition will be shared on the cinema's website as well as advertised on posters and social network sites such as Facebook and Twitter to attract the correct audience. The competition being advertised on posters and social websites mean that the cinema will agree to host the competition because we are advertising their cinema as well as our film, meaning they are getting something out of it as well.
There are other certain questions that need to be answered related to media distribution, such as;
The production company helps in creating the film through looking over it from when it was just an idea through to when it is finished completely. They are in charge of funding as mentioned before and this can be through fundraisers or private investors in the film. The also help with scripting and scheduling to further benefit the outcome of the film. Another part of the production is supplying 'talent' - i.e. finding the right actors to play certain characters in the film. They are also responsible for things that may go wrong in the film like injuries to the actors of things falling through. There are 5 main film producers that are commonly referred to as 'the big 5' these are: Metro-Goldwyn-Mayer films, Warner Bros, 20th Century Fox, Paramount and Sony.
The distribution can include anything that involves selling or advertisement of the film and this can include the public and cinema owners. The distributors must firstly decide on how many copies of the film they are going to make, depending on how many people they are wanting to show it to. Then they will show these copies to cinema owners and if is considered to be a likely success by the cinema owner then they will agree to show it in their cinemas meaning the public can watch it shortly after. After the film has been presented to the public for a set time (usually 3-5 weeks depending on the popularity of the film) it is then sent back to the distributor and a payment is agreed. A likely distributor for my film would be Film 4 as they often promote films with a low budget like mine does and so therefore they would be helpful in showcasing my film to the public. Once the film has finished being shown in cinemas it usually takes around 16 weeks for it to be released on DVD.
In the titles of my film we display each of our individual roles in the producing process of our film, such as who filmed, who edited, who included sound and music and the film producer. We also included the production company logo at the start of the film which is a production company that I made up called 'Victory Films'. The reason for including the titles that we have is because first of all it is a common feature in all films to display credit to the people behind making the film especially when using pink serif font in teen angst films. Even though with certain roles such as filming and editing which we all took part in, some people did more than others and as we had to allocate roles to one another it made our decision easier to just display certain names.
- What does a production company do?
- Where has the money come from for a film like mine?
- Why are various people named in the titles?
The production company helps in creating the film through looking over it from when it was just an idea through to when it is finished completely. They are in charge of funding as mentioned before and this can be through fundraisers or private investors in the film. The also help with scripting and scheduling to further benefit the outcome of the film. Another part of the production is supplying 'talent' - i.e. finding the right actors to play certain characters in the film. They are also responsible for things that may go wrong in the film like injuries to the actors of things falling through. There are 5 main film producers that are commonly referred to as 'the big 5' these are: Metro-Goldwyn-Mayer films, Warner Bros, 20th Century Fox, Paramount and Sony.
The distribution can include anything that involves selling or advertisement of the film and this can include the public and cinema owners. The distributors must firstly decide on how many copies of the film they are going to make, depending on how many people they are wanting to show it to. Then they will show these copies to cinema owners and if is considered to be a likely success by the cinema owner then they will agree to show it in their cinemas meaning the public can watch it shortly after. After the film has been presented to the public for a set time (usually 3-5 weeks depending on the popularity of the film) it is then sent back to the distributor and a payment is agreed. A likely distributor for my film would be Film 4 as they often promote films with a low budget like mine does and so therefore they would be helpful in showcasing my film to the public. Once the film has finished being shown in cinemas it usually takes around 16 weeks for it to be released on DVD.
My production company logo |